This isn’t a sales pitch, you’re welcome to contact me if you feel you need a new web site design. Some of our portfolio can be found online if you’d like to see the type of work that we do but I’m not writing this piece to convince you to buy from me, I’m writing this piece to help you understand that you should buy from somebody.

Most web sites fall into one of three categories, and each has points that damage your businesses ability to compete in the modern world of technology. Remember, in 2009 people are more likely to visit your web site than visit your office. The three things you should know about web sites is the following:

Keep it up to date

Web sites are like living, breathing organisms. You have to constantly feed them and that takes fresh content. Every web page on your web site should be reviewed and updated at a minimum every three months for accuracy.  Your home page should change once a week at the very least, which is where a blog comes in handy. Blogs (web logs) are used to promote events and feature news from key employees much the same way newsletters used to reach clients.

Modern web sites are not strictly used as online brochures, they are also feature rich tools for social networking. This “web 2.0″ technology allows users to access data from your web site using a number of tools including interconnectivity to tools such as Facebook. These technologies will make your web site a successful online tool for both yourself and your prospective clients.

Make it friendly

If it isn’t easy to use you have about 3-5 nano-seconds of quality time with your customer or potential customer before they move on to your competition. Don’t think technology when it comes to web site think customer experience.

You are what you post

Take a good long look at your web site. Does it reflect who you are and the business that you’ve spent years building up?  Ask yourself honestly if what you see on screen is what you want the public to think of your business.  The web is the great equalizer, you can do anything your competition can do with a web site and you can do it faster, cheaper and more often than any other time in history so honesty ask yourself … does your web site represent your business in a positive light? 

That’s it for now.

Henry

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