We’re fortunate enough to have some of the best clients around. That’s because we work so closely with them and foster solid relationships built on mutual respect. It is an honour and a privilege to do business with them. But that doesn’t just happen by itself.

After 27 years in the biz, I still have a helluva time explaining to my mother what it is I do for a living. So how do you expect a client to know? The most important part of our process in the delivery of effective marketing tools is to find out as much as we possibly can about each client in order to accurately represent them in their respective market.

Having said that, relationships require at least two parties who engage in two-way communication, without which, you might just as well adopt a quiet, eremitic lifestyle in some backwater hamlet.

So, for the benefit of prospective vestal consumers of design (and budding young creatives), here’s how I do what I do for a living…

As a Registered Graphic Designer:

I’m a professional with many years of highly specialized education and experience (and worth every penny, so please don’t haggle)

I understand your business objectives and have the expertise to help you achieve them

I don’t work on spec (professional colouring contests are shameful and universally condemned)

I won’t tolerate mediocrity (so if that’s what you’re looking for, let me know and I’ll respectfully ask you to look elsewhere)

I can’t possibly please everyone (so kindly refrain from asking me to)

I don’t design by committee (nor am I fond of backseat drivers, oh, and please keep your fingers off my monitor)

I still don’t understand why clients freak out about the size of their logo (you want something to freak out about, how ’bout how your customers think, feel and behave toward you despite the size of your logo?)

I appreciate when a client articulates two simple words: thank you

And no, I won’t give you my files and let you finish the project on your end, because frankly, it would be like trying to perform open-heart surgery on yourself (just looking out for your best interests… aside from legal and copyright ramifications)

It’s all about being pro-active. Now you know how I do my job… let me do it.

Jurgilas

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