Comments for The 50 Carleton Blog – Thoughts on Marketing, Advertising, and Persuasion from Sudbury, Ontario http://blog.50carleton.com Thoughts On Marketing, Advertising, and Persuasion from Sudbury, Ontario Sun, 05 Feb 2012 16:43:00 +0000 http://wordpress.org/?v=2.7 hourly 1 Comment on Think social media can replace advertising? Think again… by Why are Canadian politicians slow to adopt Social Media? – The 50 Carleton Blog – Thoughts on Marketing, Advertising, and Persuasion from Sudbury, Ontario http://blog.50carleton.com/2011/04/think-social-media-can-replace-advertising-think-again/comment-page-1/#comment-22527 Why are Canadian politicians slow to adopt Social Media? – The 50 Carleton Blog – Thoughts on Marketing, Advertising, and Persuasion from Sudbury, Ontario Wed, 12 Oct 2011 21:03:31 +0000 http://blog.50carleton.com/?p=362#comment-22527 [...] Think social media can replace advertising? Think again… [...] [...] Think social media can replace advertising? Think again… [...]

]]> Comment on Is Groupon worth it? No. Here’s why. by roberts23 http://blog.50carleton.com/2011/04/is-groupon-worth-it-no-heres-why/comment-page-1/#comment-16582 roberts23 Wed, 01 Jun 2011 06:03:41 +0000 http://blog.50carleton.com/?p=366#comment-16582 Continuing my line of cranky Continuing my line of cranky

]]> Comment on Is Groupon worth it? No. Here’s why. by davidson47 http://blog.50carleton.com/2011/04/is-groupon-worth-it-no-heres-why/comment-page-1/#comment-16581 davidson47 Wed, 01 Jun 2011 05:58:10 +0000 http://blog.50carleton.com/?p=366#comment-16581 Continuing my line of cranky Continuing my line of cranky

]]> Comment on Is Groupon worth it? No. Here’s why. by Why are Canadian politicians slow to adapt Social Media? – The 50 Carleton Blog – Thoughts on Marketing, Advertising, and Persuasion from Sudbury, Ontario http://blog.50carleton.com/2011/04/is-groupon-worth-it-no-heres-why/comment-page-1/#comment-16072 Why are Canadian politicians slow to adapt Social Media? – The 50 Carleton Blog – Thoughts on Marketing, Advertising, and Persuasion from Sudbury, Ontario Thu, 28 Apr 2011 15:00:48 +0000 http://blog.50carleton.com/?p=366#comment-16072 [...] Is Groupon worth it? No. Here’s why. [...] [...] Is Groupon worth it? No. Here’s why. [...]

]]> Comment on Zombie Interns by Doug Brown http://blog.50carleton.com/2011/03/zombie-interns/comment-page-1/#comment-15273 Doug Brown Thu, 17 Mar 2011 02:56:11 +0000 http://blog.50carleton.com/?p=358#comment-15273 It's just great to hear that you liked the contest Mario. The success of it proved to us that hiring for culture and attitude is the way to go. We are into Zombies at Copeland, so it made perfect sense to look for an intern who could run with that theme. I was tired of resumes and "I am interested in advertising" speeches. We wanted people to show us. Our winning intern receives a nice honorarium and gets to pick our brains, so to speak. From an agency self-promotion perspective, we got on the front page of the Business Section in the Times Colonist newspaper and the contest is being profiled on a local TV news station. Our blog post with the finalists got 1,600+ reads. Even without all that, we did a contest that was in keeping with our spirit - good enough reason. Thanks for supporting the idea! It’s just great to hear that you liked the contest Mario. The success of it proved to us that hiring for culture and attitude is the way to go. We are into Zombies at Copeland, so it made perfect sense to look for an intern who could run with that theme. I was tired of resumes and “I am interested in advertising” speeches. We wanted people to show us. Our winning intern receives a nice honorarium and gets to pick our brains, so to speak.

From an agency self-promotion perspective, we got on the front page of the Business Section in the Times Colonist newspaper and the contest is being profiled on a local TV news station. Our blog post with the finalists got 1,600+ reads.

Even without all that, we did a contest that was in keeping with our spirit - good enough reason. Thanks for supporting the idea!

]]> Comment on A Quick Guide to Super Bowl Ads for Canucks by 50 Carleton » Blog Archive » The “Small Client” Challenge http://blog.50carleton.com/2011/02/a-quick-guide-to-super-bowl-ads-for-canucks/comment-page-1/#comment-14236 50 Carleton » Blog Archive » The “Small Client” Challenge Tue, 08 Feb 2011 20:18:32 +0000 http://blog.50carleton.com/?p=313#comment-14236 [...] through the super bowl ads, it dawned on me that doing marketing work for “small” clients is radically different [...] [...] through the super bowl ads, it dawned on me that doing marketing work for “small” clients is radically different [...]

]]> Comment on The real crisis? Wise words from Barry Schwartz by Henry Goegan http://blog.50carleton.com/2009/02/the-real-crisis-wise-words-from-barry-schwartz/comment-page-1/#comment-17 Henry Goegan Wed, 25 Feb 2009 02:22:46 +0000 http://blog.50carleton.com/?p=111#comment-17 great post! I like the sentiment. great post! I like the sentiment.

]]> Comment on I’d like to sell you a web site because you need it. by Henry Goegan http://blog.50carleton.com/2009/02/id-like-to-sell-you-a-web-site-because-you-need-it/comment-page-1/#comment-14 Henry Goegan Tue, 17 Feb 2009 15:24:34 +0000 http://blog.50carleton.com/?p=97#comment-14 Thanks for the thoughful and veru informative feedback. I'll have more on the commitment required of a web site in my next posting. Henry Thanks for the thoughful and veru informative feedback. I’ll have more on the commitment required of a web site in my next posting.

Henry

]]> Comment on I’d like to sell you a web site because you need it. by Marc Rancourt http://blog.50carleton.com/2009/02/id-like-to-sell-you-a-web-site-because-you-need-it/comment-page-1/#comment-13 Marc Rancourt Sat, 14 Feb 2009 16:31:55 +0000 http://blog.50carleton.com/?p=97#comment-13 Re: keeping it up to date. I agree. That is why I believe that is the responsibility of the web solution developers to ensure a realistic data/content management plan as part of the website project. Before content is created for a clients website, the client should be made to understand the importance of committing adequate financial/staff resources on the long term to maintain it. If you can’t dedicate 3 hours per week to your site, reconsider having a blog or find alternative sources of content to aggregate. If you don’t have time or resources to review and update 50 content pages every quarter, build a slimmer site that offers most of the content your customers need and clear directions to help them find the rest (contact info, links to other sites). Remember 80% of the value comes from 20% of your content. Figure out what that 20% is and trim out some of the rest. Think of launching website as a marriage. It’s a long term commitment that needs ongoing work. If you neglect it, things will get ugly. In the end you have wasted lots of time and money when it could have been something wonderful with a little more effort (sais the newlywed.) At least in a real marriage, if you screw-up, you may get a second chance. Once your customers go to the competitors’ website, you probably won’t get them back. Re: keeping it up to date.

I agree. That is why I believe that is the responsibility of the web solution developers to ensure a realistic data/content management plan as part of the website project. Before content is created for a clients website, the client should be made to understand the importance of committing adequate financial/staff resources on the long term to maintain it.

If you can’t dedicate 3 hours per week to your site, reconsider having a blog or find alternative sources of content to aggregate. If you don’t have time or resources to review and update 50 content pages every quarter, build a slimmer site that offers most of the content your customers need and clear directions to help them find the rest (contact info, links to other sites). Remember 80% of the value comes from 20% of your content. Figure out what that 20% is and trim out some of the rest.

Think of launching website as a marriage. It’s a long term commitment that needs ongoing work. If you neglect it, things will get ugly. In the end you have wasted lots of time and money when it could have been something wonderful with a little more effort (sais the newlywed.) At least in a real marriage, if you screw-up, you may get a second chance. Once your customers go to the competitors’ website, you probably won’t get them back.

]]> Comment on I’d like to sell you a web site because you need it. by Steven Megannety http://blog.50carleton.com/2009/02/id-like-to-sell-you-a-web-site-because-you-need-it/comment-page-1/#comment-12 Steven Megannety Fri, 13 Feb 2009 15:37:01 +0000 http://blog.50carleton.com/?p=97#comment-12 You mean that you have to do stuff with your website - doesn't it just churn out money? Hope all is well. You mean that you have to do stuff with your website - doesn’t it just churn out money?

Hope all is well.

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